|Photography for Food Bloggers
Goldman/Lara Ferroni Duration: 4
Weeks Cost: US$195
Anyone that has started a food blog has something in common, they love food and want to share that love with their family, friends, and the rest of the world. There are a lot of different elements to a successful food blog, but one of the more important elements is the quality of the photography. The images on your blog need to be as enticing as your writing.
How many times have you excitedly downloaded your images to your computer only to find that you really didn't capture the idea you had in your head while shooting them? Do you find yourself looking through food magazines and cookbooks and wondering "How do they do that?" The truth is, you can take beautiful, enticing food photos with a little knowledge about lighting, composition, styling and a lot of practice.
If your food blog photos could use a little something more, then join Lara Ferroni (blogger, photographer, stylist and author) and Ron Goldman (photographer and instructor) in a four week class to learn how to take your photos from ok to amazing.
Each week, you'll get a detailed lesson illustrating the techniques needed for creating magazine quality photos for your blog. From making the most of natural light to shooting your dinner long after the sun goes down.
Lara and Ron will show you how to look at a dish from all angles to get the best shot and how to fine-tune your images so they really pop. You'll learn how to think about color and texture in the props you choose, and how to layer elements to create visual interest and drama. You will also receive critical feedback each week on your images to help you understand what you are doing right and what could use a little more work.
Whether you are posting about your favorite chocolate chip cookie or your favorite hole in the wall diner, they will teach you what you need to know to bring your vision to your blog and start matching the quality of your photos to the food.
Lighting, lens selection, aperture, shooting angles. In this lesson, you will be learning about the direction, quality, and quantity of light for food photography as well as what lens to use for your subject, what aperture to shoot with and where to place your camera.
Styling and props. This lesson will focus on making the most of your subject through food and prop styling. You'll learn new techniques for how to prep, plate and garnish food so it looks great for the camera, while still remaining edible. You'll also learn how to work with colors and textures of dishware, linens and surfaces that subtly highlight, rather than distract from your main subject.
Composition. In this lesson, you'll continue to build on what you've learned with lighting and styling, and learn to layout your shots so that your viewer's eye will go where you want it. You'll shoot images both vertically and horizontally to achieve different looks, and you'll learn the golden rule of composition (and when to break it). And, you'll learn Photoshop techniques for fine tuning your images color and contrast.
Putting it all together. In this last week, you will use everything you have learned so far to create a beautiful new blog post. The subject matter will be up to you and Lara and Ron will help guide you through the entire process from start to finish. This will include whatever you need help with to get you from your original idea to published post.
Students should have a thorough understanding of their camera, aperture and shutter speed. A tripod is an absolute necessity! A digital or film SLR with a wide angle, normal, and short telephoto, macro lens or extension tubes will help you get the most from this class. A shutter release, self timer, or the ability to fire your camera while shooting tethered will be advantageous. You will have the option of shooting with natural light or studio lighting or both. If you have any questions about equipment or other requirements send an email to firstname.lastname@example.org
Instructor: Ron Goldman
Ron Goldman is a photographer living in Washington State. Capturing the beauty of the Pacific Northwest in photographs has always been one of Ron's passions. Whether outdoors with natural light or in his studio shooting with strobes, his strong sense of color comes through in all of his images.
Recent clients include Chef Magazine, Portland Menu Guide, Dealer Principal Magazine, Papa Haydn Restaurants and Microtrace Corporation. His stock images are represented by Super Stock, Acclaim Images, and Ad Stock Images. More of Ron's work can be seen here: www.rongoldmanphotography.com
Instructor: Lara Ferroni
Lara Ferroni is a former tech geek turned food geek who spends her days exploring the food culture of the Pacific Northwest. As a writer and photographer, you might spy her learning to make kim chee in the back rooms of a local church, scheming about how to adopt a sheep, digging through bargain bins for the perfect prop, or dreaming up delicious new ways to use teff. Her photos have been featured in websites and magazines such as Epicurious and Edible Communities, as well as over 10 cookbooks, including her own, Doughnuts: Simple and Delicious Recipes to Make at Home (Sasquatch Books). Her second cookbook, Real Snacks: Sweet and Salty Treats Without all the Junk (Sasquatch Books), ships in the fall of 2012, followed by Cookies in the Raw: Irresistible Cookie Dough by the Spoonful and Beyond (Running Press) in August 2013. Her food photography how-to book, Food Photography: Pro Secrets for Styling, Lighting & Shooting (Pixiq) will be on bookstore shelves in Spring 2012. You can find more of her tasty photos and recipes on her blogs, CookandEat.com and StillLifeWith.com.