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Adorama

The Business of Outdoor and Nature Photography
Starting date:

Instructors:Charlie Borland/Todd Kaplan                                                     Duration: 8 Weeks            Cost: US$395          

Do you love nature photography and wish to make money from it? Would you like to make outdoor and nature photography a full time endeavor? Ask any full time professional outdoor photographer and they will tell you that this is no easy task. It takes devotion and hard work, yet there is no more fulfilling of a "career" than being a full time Outdoor and Nature Photographer.

Do you know what makes a marketable image? Can you edit out the duds and keep the winning images? Do you have an efficient and effective workflow conducive to selling images? Can you establish a fair and profitable price for your images and then negotiate the sale? Does your image marketing include the internet?

The business is extremely competitive and Charlie Borland has developed an excellent course that deals specifically with the needs of aspiring outdoor and nature photographers trying to break into the business. This 8-week online workshop is especially geared to beginning through advanced photographers. In this class, you'll receive a broad overview of the outdoor and nature photo industry, gain a good idea of how to shoot your favorite subjects in a marketable way, and then learn how to go about submitting your photos and getting them published. You will also learn how to organize your office and photo files, website strategies, approaching outdoor clients for assignments, promoting your business, pricing your work to receive fair value, and representation by stock photo agencies.

What's Covered:

How the outdoor and nature photography markets work.

Techniques and approaches for making marketable images of nature, travel, and outdoor adventure.

Equipment, concepts, resources, ideas, etc.

Pricing, negotiating, legalities, releases, marketing, etc.

Organization of your stock photos and your business.

Representation by stock photo agencies.

How to create a portfolio to market your services.

And one lesson includes a stock photo pricing guide which will help you determine a fair and accurate price for your photographs. Charlie and Todd will offer advice on how to improve your photos in such areas as composition, lighting, exposure, subject, and marketability. In addition, you can download Photo Tips that cover subjects like model releases, park permits, finding models, and shooting strategies.




Instructor: Charlie Borland

Charlie BorlandCharlie Borland has been a professional photographer for close to 30 years. He has traveled the U.S. and parts of the world many times photographing the beauty of nature, national parks, outdoor adventures, and historic sites. His people, outdoor, and nature photography has been published in over 500 hundred calendars, advertisements, brochures, and magazines including: National Geographic Adventure, Adventure West, Men's Health, TV Guide, Newsweek, Outside, NationsBank, Farmers Insurance, AAA, Backpacker, Outdoor Photographer, Outdoor Explorer, Eco Traveler, American Photo, and many more. His success in outdoor and nature photography has led to assignments for Columbia Sportswear, Of the Earth Clothing, America West Airlines, Nike, Camelbak, Black Diamond, Early Winters Clothing, Northwest Airlines, Metolius Mountain Products, and many more.

What students are saying about Charlie Borland and his courses?

Instructor: Todd Kaplan

Todd KaplanTodd Kaplan trained at Brooks Institute of Photography and has been a professional stock photographer for 15 years. He is well accustomed to studio, people and product photography but also found a niche as an outdoor recreation and scenic photographer, with a unique passion for fly fishing photography. With fourteen covers to his name including Delta Airlines, Orvis and SKI Magazine, Todd focuses his lens on the great outdoors and is a contributing photographer for Big Sky Journal. His images have been published in countless magazines such as National Geographic Traveler, Outdoor Photographer, United Airlines, Reader Digest, Fly Fisherman and Backpacker to name a few and works with companies in the outdoor industry such as Scott Fly Rod and Cloudveil among others. Todd is represented by Getty Images and Idaho Stock Images. You can view thousands of images from his stock photography library at http://toddkaplanphotographics.com/
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