|Professional Food Photography Class 3
Goldman/Lara Ferroni Duration: 2
Weeks Cost: US$99
Composition and Styling for Food Photographers
Composition and styling for Food Photographers is the third class in the Professional Food Photography series from Lara Ferroni and Ron Goldman. This class focuses on the content of your shot, from how you layout your table and the props you choose to how to best prepare the food for the camera. Through text, videos and critiques, we’ll push you to look at your subjects from different angles to find what is truly compelling, and to develop your own visual voice. We’ll cover styling both in the studio and on location, how to work with your clients to help them see your vision, and when it’s time to call in a professional stylist.
Week 1: Composition
- How your composition affects your styling
- The rules of composition (and when to break them)
- Image orientation, and why portrait often works best for food shots
- The importance of negative space
- Understanding how your camera angle and focal length affect composition
- Dealing with parallax
- Minding your edges
- Composing for designers and art directors
Week 2: Styling
- Food Styling
- Basic do’s and don’ts of working with food
- Scheduling shoots when you are the stylist and photographer
- Re-styling chefs’ food
- Hiring and working with a stylist
- Prop Styling
- Basic do’s and don’ts with props
- Developing a color palette
- Propping for “ECUs” (ie, extreme close ups)
- Propping for full table/buffet
- Rent, buy or borrow
- Propping on location
- Hiring and working with a prop stylist
This is an advanced course and you will need a solid understanding of aperture and shutter speed and how to control these on your specific camera. You will need lighting equipment for this class. Please email the instructors for a list of several recommended packages if you do not yet have lights. Reflectors, diffusers and a way to hold them in place will greatly help. A solid tripod and head is an absolute must. The ability to shoot tethered is also a big plus!
Please email firstname.lastname@example.org or email@example.com with any questions prior to signing up for the class. We will gladly help you with making sure you are prepared before the class starts.
Instructor: Ron Goldman
Ron Goldman is a photographer living in Washington State. Capturing the beauty of the Pacific Northwest in photographs has always been one of Ron's passions. Whether outdoors with natural light or in his studio shooting with strobes, his strong sense of color comes through in all of his images.
Recent clients include Chef Magazine, Portland Menu Guide, Dealer Principal Magazine, Papa Haydn Restaurants and Microtrace Corporation. His stock images are represented by Super Stock, Acclaim Images, and Ad Stock Images. More of Ron's work can be seen here: www.rongoldmanphotography.com
Instructor: Lara Ferroni
Lara Ferroni is a former tech geek turned food geek who spends her days exploring the food culture of the Pacific Northwest. As a writer and photographer, you might spy her learning to make kim chee in the back rooms of a local church, scheming about how to adopt a sheep, digging through bargain bins for the perfect prop, or dreaming up delicious new ways to use teff. Her photos have been featured in websites and magazines such as Epicurious and Edible Communities, as well as over 10 cookbooks, including her own, Doughnuts: Simple and Delicious Recipes to Make at Home (Sasquatch Books). Her second cookbook, Real Snacks: Sweet and Salty Treats Without all the Junk (Sasquatch Books), ships in the fall of 2012, followed by Cookies in the Raw: Irresistible Cookie Dough by the Spoonful and Beyond (Running Press) in August 2013. Her food photography how-to book, Food Photography: Pro Secrets for Styling, Lighting & Shooting (Pixiq) will be on bookstore shelves in Spring 2012. You can find more of her tasty photos and recipes on her blogs, CookandEat.com and StillLifeWith.com.