|The Art of Printing and Selling Your Art
English Duration: 2
Weeks Cost: US$99
It has been said that the print is the ultimate expression of the photographer’s art. Truly great prints are the result of a convergence between technical excellence and strong artistic vision. Having someone else print your work means relinquishing a portion of the technical and artistic control needed to realize your vision, unless you are prepared to spend hours, or days working collaboratively with a truly good commercial printer. Assuming of course that you can find one willing to take the time to work with you to help you realize your artistic goals.
But why not just print your work, yourself? You may have tried to print your images on your own, and you may have learned that it’s not quite as easy as pushing the print button. But… it only seems hard, and it doesn’t have to be that way. As with most other skills learned as a photographer, creating great prints is a matter of learning both the craft as well as the art. You can learn to nail a technically correct exposure with some basic knowledge and lots of practice. Learning to produce acreatively correct exposure is a whole other matter. The formal written part of this course deals with getting your prints technically correct. In addition to posing questions about the written material, each week you may post up to three images for discussion where I can help you think about the creative side of printing. How can you lead the viewer’s eye through your image? How can you emphasize certain visual elements and de-emphasize others, all with the intent of creating a stronger image?
This course is Part 1 of a two part program. Part 1 is designed to get you up and running: to get you past the initial technical hurdles that, if ignored, usually result in failure and frustration. This course is meant for artists, not engineers (although engineers are welcome in this course, too!). We keep it all high-level and focus only on exactly what you really need to know in order to start producing prints that match closely what you see on your monitor. Prints you will be proud to hang on your wall!
Lesson #1 of this 2-part course looks at calibrating and profiling your monitor so that Photoshop can understand how your particular monitor displays colour (no two are the same). We look at setting up Photoshop or Lightroom for good colour management, and we will look at the appropriate file types for storing images intended for fine art printing. We also consider some common exposure errors that will ruin any attempt at producing a great print. Lastly we will discuss papers appropriate for high quality prints.
Lesson #2 looks at setting up Photoshop for printing, and the use of output profiles to tell Photoshop something about how your printer reproduces colour. And, while output profiles are essential to good printed colour, they will only get you about 90% there… so we will look at and demonstrate soft proofing to get you to that last 10%.
The second part of this two part program, to be offered later as a separate course, will deal with advanced techniques to take your prints to the next level. Enhanced RAW processing, sharpening strategies for different image types (among others), and ways to display your prints that don’t necessarily involve hanging them on a wall (Coffee Table books, anyone?)
To obtain maximum benefit from this course you should be comfortable with basic RAW processing and image adjustments in Photoshop or Lightroom. You should also own and be familiar with the operation of a printer suitable for fine art printing, such as the Epson R2880, R3000, or, 3880; the Canon PIXMA Pro series, or similar printers.
X-Rite i1 Display Pro: http://www.adorama.com/GHEODP.html
X-Rite Color Munki Display: http://www.adorama.com/GHCMD.html
Instructor: Mark English
A photographer for more than thirty years, Mark is a former nationally accredited member of the Professional Photographers of Canada (PPOC). Known for his bold use of color and strong graphic elements in his image making, he now shoots primarily for personal projects. Most of his work is focused on editorial travel and landscape. His work has been published in a variety of media, and may be viewed at www.pacificlight.ca
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